Ben-Amun Re-Branding

Art Direction
Branding & Identity
Photography

2025

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"I design for a woman that wants to be noticed and that can subtly command a room. The type of woman that you always remember for her poise, her sophistication and for her intellect and wit. "

Isaac Manevitz

Ben-Amun is a renowned and iconic jewelry brand with a rich history, known for creating exquisite, handcrafted pieces in New York City. Established with a commitment to luxury and timeless style, the brand has become synonymous with sophisticated elegance and artisanal craftsmanship. As part of the ongoing efforts to refine and elevate the brand's identity, I’ve been deeply involved in redesigning their logo. My approach focuses on enhancing its elegance and timeless appeal, making sure the new design resonates with Ben-Amun’s legacy while connecting with a contemporary, fashion-forward audience.

In addition to the logo redesign, I've also taken on a key role in art direction for the brand's highly anticipated Valentine’s Day collection photo shoot. This experience allowed me to creatively oversee the visual narrative of the collection, collaborating closely with photographers, stylists, and the Ben-Amun team to ensure the shoot captured the romance, elegance, and luxury that the jewelry is known for. From set design to styling choices, every detail was thoughtfully curated to emphasize the beauty and uniqueness of each piece, ensuring the shoot radiated timeless appeal and aligned seamlessly with the brand's luxurious image.

Haotian

Ben-Amun Casalex

Cherry TalkTemptastic Amoeba Kvartira

Stereo(TYPE) Mimetic Desires

Ben-Amun
Casalex

Cherry Talk
Temptastic
Amoeba
Kvartira

Stereo(TYPE)
Mimetic Desires