TEMPTASTIC

London Design Week Official Select

Temptastic is a display font designed to investigate the science of the brain. Inspired by CT scans of the brain, Temptastic is a variation of the word tempting, which conveys the same meaning, but with a more beautiful spelling. Each letter and number is as close as possible to the real shape and symmetry of the human brain, and the dynamic poster is a realistic reproduction of the brain CT. We used transparent vellum paper to print the final zine, which was created through continuous exposure and superimposition and the zine is composed of a vocabulary of brain science and superimposed CT images.

Typeface, Motion graphic, Visual: Haotian Dong
Print: Leah Chen

Experimental Typeface, Editorial Design, Motion Graphic

2023