CASALEX

Graphis Design Award Gold
Indigo Design Award Gold

CASALEX is a new-established design studio by graphic designer Alex Beaufort based in NYC. It strives to elevate communication through tailored, functional, and aesthetic messages. The naming and branding design of CASALEX revolves around Alex’s personal monogram, designed by the same designer, Haotian Dong. CASALEX combines “CASA” and “Alex,” meaning everyone can find their best design here, just like at home. The projects include Alex Beaufort’s personal logo, motion graphics. CASALEX logo, poster design, motion graphics, Instagram feed and story design, Stationery design.

At CASALEX, we aim to enhance communication through tailored, functional, and aesthetic messages. We believe that design is not just about aesthetics but also about communication, so we integrate design with communication objectives in every project to ensure the most effective message is conveyed.

Studio plans to full open in fall 2025. 

Art Direction

2024
Alex Beaufort Monogram Animation
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