Ben - Amun Re-Branding
Ben-Amun is a renowned and iconic jewelry brand with a rich history, known for creating exquisite, handcrafted pieces in New York City. Established with a commitment to luxury and timeless style, the brand has become synonymous with sophisticated elegance and artisanal craftsmanship. As part of the ongoing efforts to refine and elevate the brand's identity, I’ve been deeply involved in redesigning their logo. My approach focuses on enhancing its elegance and timeless appeal, making sure the new design resonates with Ben-Amun’s legacy while connecting with a contemporary, fashion-forward audience.
In addition to the logo redesign, I've also taken on a key role in art direction for the brand's highly anticipated Valentine’s Day collection photo shoot. This experience allowed me to creatively oversee the visual narrative of the collection, collaborating closely with photographers, stylists, and the Ben-Amun team to ensure the shoot captured the romance, elegance, and luxury that the jewelry is known for. From set design to styling choices, every detail was thoughtfully curated to emphasize the beauty and uniqueness of each piece, ensuring the shoot radiated timeless appeal and aligned seamlessly with the brand's luxurious image.
Art Direction, Graphic Design.
2025
In addition to the logo redesign, I've also taken on a key role in art direction for the brand's highly anticipated Valentine’s Day collection photo shoot. This experience allowed me to creatively oversee the visual narrative of the collection, collaborating closely with photographers, stylists, and the Ben-Amun team to ensure the shoot captured the romance, elegance, and luxury that the jewelry is known for. From set design to styling choices, every detail was thoughtfully curated to emphasize the beauty and uniqueness of each piece, ensuring the shoot radiated timeless appeal and aligned seamlessly with the brand's luxurious image.
Art Direction, Graphic Design.
2025
About Dash
In the updated visual identity, the jewelry is integrated and reinterpreted within the logo itself. Small jewel-like elements are strategically placed above or within the logotype, forming an adaptable system where interchangeable icons and lockups highlight the dynamic connection between the jewelry and the wearer. The outcome is a versatile set of logos, designed to be flexible and expressive, ensuring they can be applied in both playful and sophisticated ways across various formats.
Logotype
The new logotype for Ben-Amun is an evolution of the current BA circle design, with a more refined and simplified approach. The updated logo cleverly merges the letters "B" and "A" in a way that they can be read simultaneously, enhancing its versatility and modern appeal. In addition to the dual-letter design, the logo subtly incorporates a symbolic lock element, representing the signature locking feature found in all Ben-Amun jewelry pieces. This lock symbol not only ties directly to the functionality and craftsmanship of the brand but also evokes a sense of security and exclusivity, reinforcing the luxurious, high-quality nature of the jewelry. The resulting logotype is both contemporary and timeless, embodying the brand’s commitment to elegance, innovation, and attention to detail.
